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I'm Kate, I'm 20, and I'm a little addicted to anything beauty related!

Saturday 29 September 2012

Superdrug Naturally Radiant Brightening Hot Cloth Cleanser - A Liz Earle Cleanse and Polish dupe?!

If you like beauty products, you will more than likely have heard of or tried Liz Earle Cleanse and Polish. And if you live in the UK you might be aware that Superdrug created a Vitamin E Hot Cloth Cleanser which caused a bit of a stir within the blogging world. However.. Superdrug have now upped their game even MORE, and released a "Naturally Radiant Brightening Hot Cloth Cleanser". Here is the marketing blurb.

"Naturally Radiant Brightening Hot Cloth Cleanser is formulated with a unique energising complex and infused with Kiwi Fruit and Mulberry extracts to help revive skin's radiance and even out skin tone. Enriched with nourishing Cocoa butter, this rich and creamy formulation melts into the skin and cleanses away make-up and impurities whilst also providing gentle exfoliation leaving skin feeling renewed, soft and ultra clean.
Infused with plant extracts:
Kiwi Fruit extract is a rich source of Vitamin C which is renowned for its remarkable ability to help brighten and even out skin tone, while also providing antioxidant protection against free radicals.
Mulberry Fruit Extract has naturally strong brightening properties, which can help reduce discolouration and even out skin tone.
Cocoa Butter is a rich emollient with excellent skin softening and conditioning properties."

Liz Earle - £12.75 for 100ml, with the polish and no cloths. Superdrug - £2.99 for 150ml and 1 cloth included.

 It's definitely meant to be a dupe for the Liz Earle. The pale green packaging resembling the natural elements the products..the silver detail and green writing, the constant reminder that it's naturally radiant. Liz Earle markets her line as "naturally active skincare". It "cleanses and gently exfoliates for smoother, clearer skin" gives "fresh radiant skin". Superdrug have even edged the muslin cloth it comes with with green thread - sound familiar?! There are so many similarities between the two, and I am excited to see whether Superdrug's own brand can live up to the quality it is so obviously aspiring to reach.

Consistency wise - Liz Earle is slightly thicker, more opaque and ever so slightly grainy. You can see what I mean by grainy in the pictures! Superdrug's is still very thick, but more like a thick lotion/body butter. It feels a lot smoother going onto the skin. (ie. my hand, I literally ran home and jumped on my computer to write this after I bought it. A dedicated blogger!)


Left - Liz Earle
Right - Superdrug Naturally Radiant


Scent wise - Liz Earle has very prominent notes of eucalyptus. I personally love that about it, although I have read reviews where people don't like it and found it off putting. As I say - I like herbal minty scents, I love the smell of the Caudalie Beauty Elixir. (Mmm, minty!) The Superdrug Vitamin E Cleanser was knocked for smelling like suncream. The Naturally Brightening Hot Cloth Cleanser is more more of a natural scent, very herbal. The only scent I can place in it though is lavender, which is odd as I can't see it on the ingredients list! I couldn't tell you what it smells of otherwise, just nice and herbally!

Here are the ingredients list for both products! Hope that you can read them!



I have a little confession..in that I haven't YET tried the new Superdrug one as I only bought it today.. I will update this post when I have tried it and let you know what I think of them as dupes. I have scoured the internet for some posts or info on this as it was by pure chance that I saw in on the shelf on Superdrug with a "new" sticker plonked on the corner. Does anyone know how long this has been out? The fact I can seem to find anything about it leads me to think it is a very new release, i.e the past few days? I wonder why there hasn't been much marketing/hype about it - unless I have missed the bandwagon on this one?! Please let me know in the comments below!


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